Our Story
GET BEEFY. It is more than just a tasty snack…Founded by a Texas BBQ Pitmaster and a former Naval Aviator, to us BEEFY is so much more. We have come to realize that resiliency is an absolute necessity for success, no matter what you are trying to accomplish. It isn’t a question of if you will get knocked down, but when. And the only thing that matters is what kind of person you are when that happens. How do you get back up? How do you face life’s challenges and defeats? That is what BEEFY is all about. It is more than a product. More than a delicious, irresistible, mouth-watering, addicting, healthy, life-changing snack. For us, it is a call to arms—a battle cry. The health epidemic in this country is real, and we aren’t going to change the tide unless we get loud. BEEFY is our fuel. It is about learning to love the obstacles and knowing that it is the bruised and broken places that eventually heal to become the strongest parts of ourselves. So, rise to the occasion with us. Face your fears. Overcome adversity. Be the hero of your own story. Stay fueled. Stay focused. GET BEEFY!
Our goal at BEEFY is to change the way we snack.
The hyper-processed, over-stimulated world we live in today is full of things that do not satiate. From the dopamine dumps of social media, to the 280-character news snippets we use to inform our worldview, to the empty calories we fill our bodies and lives with.There is a better way. At BEEFY, we think a snack can change the world. No more empty calories or foods that slowly poison us. Our goal is to create the most nourishing and delicious product made with REAL ingredients that you can trust and that tastes so good you won’t ever look back. Stay Fueled. Stay Focused. Get Beefy!
Our goal at BEEFY is to change the way we snack.
The hyper-processed, over-stimulated world we live in today is full of things that do not satiate. From the dopamine dumps of social media, to the 280-character news snippets we use to inform our worldview, to the empty calories we fill our bodies and lives with.There is a better way. At BEEFY, we think a snack can change the world. No more empty calories or foods that slowly poison us. Our goal is to create the most nourishing and delicious product made with REAL ingredients that you can trust and that tastes so good you won’t ever look back. Stay Fueled. Stay Focused. Get Beefy!
MEET the
beefy boys
Ian timmons
I’m Ian, and I created BEEFY chips after a decade-long tenure as Pitmaster at Tom & Bingo’s BBQ. During my time at the helm of Tom & Bingo’s we were fortunate to be recognized by Texas Monthly as one of the “Top 100 Joints in Texas”. My passion for food and dedication to health and nutrition began early & deepened after my mother was diagnosed with breast cancer in 2006. My goal at BEEFY is to help people adopt healthy habits, feel their best, and reach their potential. I sincerely hope you love BEEFY chips and they become the go-to fuel for all of your life’s wild adventures!
billy knox
I’m Billy, and I am one of the Co-Founders of BEEFY. I spent the past ten years as an instructor pilot and officer in the US Navy. I’ve traveled around the world and worn quite a few hats on all my trips around the sun. Regardless of the adventure, nutrition and an active, healthy lifestyle have always been central to whatever chapter I find myself in. BEEFY is the fuel for all of life’s adventures and our go-to snack to keep us performing at our best.